EquityZen logo

EquityZen

Invest in pre-IPO unicorns

private companies
Founded 2013Regulation Reg D
Min Investment
$10K
Target Return
Illiquid equitySee details
Annual Fee
5%of AUM
Liquidity
3–7 years
Accredited
Yes

Pros & Cons

Pros

  • Access to top private companies
  • Established platform
  • Secondary trading

Cons

  • $10K minimum
  • Illiquid
  • Accredited only
01

The Brief

MoneyMade Verdict

EquityZen is the most accessible pre-IPO marketplace for accredited investors — and now that Morgan Stanley has acquired the platform, slashed fees to 2.5%, and kept minimums at $5,000, it's a stronger proposition than ever, though the illiquidity, binary risk, and accredited-only gate still make it a tool for a specific kind of patient, risk-tolerant investor.

EquityZen was founded in 2013 by Atish Davda, Shriram Bhashyam, and Phil Haslett in New York City Wikipedia, with the original mission of helping startup employees unlock value from their equity before an IPO. Over the following decade, the platform grew into the dominant retail-accessible pre-IPO secondary marketplace. In January 2026, Morgan Stanley completed its acquisition of EquityZen Morgan Stanley — a deal that immediately changed the competitive math: fees dropped, institutional deal flow deepened, and the platform gained the backing of the world's largest wealth manager.

The mechanics are straightforward. EquityZen operates as a registered broker-dealer, SEC-registered and a FINRA and SIPC member, structuring investments primarily through special purpose vehicle LLCs where investors purchase membership interests in entities holding the underlying company shares. AltStreet As of January 2026, the platform counted over 820,000 subscribers, had served more than 450 companies, completed over 50,000 private placements, and distributed more than $1.5 billion to selling shareholders and $710 million to investors. AltStreet Three investment structures are available: single-company funds, multi-company diversified funds, and direct share acquisitions for larger check sizes.

04

Head-to-Head

PlatformMinTarget ReturnAnnual FeeLiquidityAccredited
EquityZen logoEquityZen$10KIlliquid equity5% transaction fee3–7 yearsYes
Wunder Capital logoWunder Capital$25K6–8%1.5% annual management5–15 yearsYes
OurCrowd logoOurCrowd$10KVC-style returns2% management + 20% carry5–10 yearsYes
Energea logoEnergea$1008–12%1% annual fee5–25 yearsNo
Raise Green logoRaise Green$1004–8%Varies by offering5–20 yearsNo
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Also in Private Companies

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