FranShares logo

FranShares

Fractional franchise portfolio investing

private companies
Founded 2021Regulation Reg CF
Min Investment
$500
Target Return
10–15%Annualized
Annual Fee
2%of AUM
Liquidity
3–5 years
Accredited
NoOpen to all

Pros & Cons

Pros

  • Unique asset class
  • Diversified franchise portfolio
  • Low $500 minimum

Cons

  • Illiquid
  • New platform
  • Franchise business risk
01

The Brief

MoneyMade Verdict

FranShares is the only retail-accessible platform letting everyday investors buy fractional ownership in managed franchise businesses — but with no published track record, a long distribution wait, and meaningful illiquidity, it's a speculative bet on a genuinely novel asset class.

FranShares was founded in 2020 by Kenny Rose, a franchise industry veteran and author, with a specific mission: give everyday investors access to cash flow and equity returns from passive franchise ownership. The platform's model is straightforward — FranShares identifies established, cash-flowing franchise concepts (think service businesses, QSRs, and small commercial operations), raises capital from accredited and non-accredited investors via SEC-qualified Regulation A+ offerings, and acquires multiple franchise locations under a single fund structure. Investors hold pro-rata interests in that fund, receive distributions from franchise net operating income, and participate in capital appreciation when franchises are eventually sold. FranShares handles day-to-day operational oversight, including selecting franchise operators, monitoring performance, and making strategic decisions about acquisitions and divestitures.

The platform's first fund — the FranShares Hospitality Fund — closed in 2023 with ~$8M raised and a portfolio of quick-service restaurant franchises in the Southeast. As of early 2026, the platform is actively raising for additional funds targeting new franchise categories, with minimum investments typically starting around $500. Target returns are modeled at 14% IRR annualized, with income distributions beginning 12–18 months after acquisition as franchises ramp to stabilized operations — a structural delay investors should factor into their liquidity planning. Target hold periods run 5–7 years, concluding with franchise sale and distribution of proceeds.

02

Target Projection

If the 1015% target is achieved every year, net of fees

Target low · 10%

$21,589

Target mid · 13%

$27,141

Target high · 15%

$33,946

Reality checkThis projection assumes the target return range is achieved every single year, net of fees. Real-world returns vary significantly — FranShares's actual history includes years of negative returns. Target ranges describe what the platform aims to achieve, not guaranteed outcomes. Past performance does not guarantee future results.
03

The Cost of Fees

InvestmentHorizon
What a 2% annual fee actually costs over time.$10,000 · 10 yr · 12.5% gross return
$8K$16K$24K 0yr2yr4yr6yr8yr10yr
Value after fees
Fees paid (cumulative)
Value if fees were 0%

Gross ending value

$32,473

Net ending value

$27,141

Total fees paid

$5,332

04

Head-to-Head

PlatformMinTarget ReturnAnnual FeeLiquidityAccredited
FranShares logoFranShares$50010–15%2% AUM + 20% carry3–5 yearsNo
Wunder Capital logoWunder Capital$25K6–8%1.5% annual management5–15 yearsYes
OurCrowd logoOurCrowd$10KVC-style returns2% management + 20% carry5–10 yearsYes
Energea logoEnergea$1008–12%1% annual fee5–25 yearsNo
Raise Green logoRaise Green$1004–8%Varies by offering5–20 yearsNo
06

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