Fundify

Fundify is an SEC-registered equity crowdfunding platform launched in 2020 that enables non-accredited investors to buy shares in early-stage startups. Fundify operates as a FINRA-registered funding portal, meaning deals on the platform are issued under Regulation Crowdfunding (Reg CF) — a legal framework that allows startups to raise up to $5 million annually from the general public without requiring participants to be accredited investors. The platform differentiates itself from larger competitors like Republic or Wefunder through a narrower deal flow with a pronounced focus on mission-aligned and consumer brands, and minimums that start as low as $100 per deal.

The platform's investment structure reflects standard Reg CF mechanics: investors purchase either equity (typically through a SAFE, convertible note, or direct stock) or revenue-share agreements, and hold those securities through milestone events like priced rounds, acquisitions, or IPOs — events that can take 5–10+ years to materialize and happen for only a minority of startups. Fundify charges investors no direct platform fees on most deals; startups pay Fundify a percentage of funds raised, which is factored into the overall deal economics. The platform has facilitated dozens of successful raises since launch but remains significantly smaller in deal volume than Republic (which has facilitated over $2.6B in raises) or Wefunder.