Landa
Fractional rental property investing app
Pros & Cons
Pros
- $5 minimum
- App-first design
- Passive income
- Multiple markets
Cons
- Small platform
- Limited markets
- Newer platform
The Brief
MoneyMade Verdict
Landa is the most accessible entry point in fractional real estate — $5 gets you into a real rental home — but paper-thin liquidity, an unproven long-term track record, and limited geographic diversification make it a speculative supplement, not a core holding.
Landa is a New York-based fractional real estate platform founded in 2019 that lets investors buy shares in individual single-family rental homes starting at $5 per share. Rather than pooling money into a fund, each Landa property is its own LLC, and investors receive monthly rental income proportional to their ownership stake. The model is designed to feel like buying stock in a house: shares are listed on Landa's in-app secondary market, and the app's consumer-grade interface is built explicitly for mobile-first users with no investing background.
The platform targets a narrow but underserved market — people who want direct real estate exposure without a $10,000–$50,000 minimum. Landa's properties are concentrated in Georgia and New York, primarily in secondary markets and suburban neighborhoods. The company has raised over $33 million in venture funding and is regulated as a Regulation A+ offering under the SEC, meaning its offerings are open to all U.S. investors regardless of accreditation status.
Head-to-Head
| Platform | Min | Target Return | Annual Fee | Liquidity | Accredited |
|---|---|---|---|---|---|
| $5 | 6–10% | Management fee | Monthly income / flexible | No | |
| — | 3–5% dividend yield | Brokerage commission | Daily (NYSE) | No | |
| — | 4–5% dividend yield | Brokerage commission | Daily (NYSE) | No | |
| — | 4–8% | Expense ratio | Daily (REIT) | No | |
| — | 8–12% | Management fee | 5+ years | No |
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