Lively

Lively is a health savings account (HSA) provider founded in 2016 and headquartered in San Francisco. Built as a direct-to-consumer alternative to employer-sponsored HSA custodians, Lively charges no monthly fees for individual accounts and offers access to a self-directed investment portfolio via a Schwab Health Savings Brokerage Account, alongside an optional automated investing (robo-advisor) service powered by Devenir. The platform has processed over $1 billion in HSA contributions and serves both individuals and employers. FDIC-insured cash balances are held at Bankers Healthcare Group, and investment assets are held in brokerage accounts.

As of 2026, Lively positions its robo-advisor feature — Lively Invest — as a set-it-and-forget-it option for HSA holders who want their investable balance automatically allocated across a diversified portfolio of low-cost ETFs. However, this feature carries a 0.50% annual advisory fee on invested assets, which makes it more expensive than self-directed investing through Lively's Schwab integration or a competitor like Fidelity's no-fee HSA. For savers with smaller balances or those who prefer automation over DIY portfolio management, the fee may be a reasonable tradeoff.